Innovation & Design Strategy

Hey! I am Joy, an innovation and design strategist based in Berlin, and I help companies and organisations to approach the world of tomorrow. Curiosity, love of detail and design are my partners in crime. For me, design is not a question of aestheticism but to make things work well for people, companies and society; to identify future potential, drive positive change and find good solutions.

In my work I deploy a wide spectrum of design-driven methods and thinking to craft suitable strategies and offerings, and to accompany business transformation. Up to now, I have worked for large corporations, SMEs and public institutions alike with a focus on industries such as ICT, mobility and consumer brands.

I am enthusiastic about new things, especially about exciting projects related to innovation & business strategy, service & product innovation, customer experience design and organisational transformation.

Looking for a strategic creative mind? Get in touch!