I am Joy, an innovation and design strategist based in Berlin. I like to rethink, design and optimize things, products, brands, interactions, services and processes following a user-driven approach.
For the Hasso Plattner Institute for Software Systems Engineering and on behalf of the Federal Ministry of the Interior Germany I researched on the acceptance of the new German identity card to improve the usability … Read more
For the branding agency WOLF I wrote a paper on employer branding. While employer branding has been the buzzword of the past years the focus has been lost. It is about sincerely convincing people of … Read more
For the very first issue of WORK – Magazin für kreatives Arbeiten und Leben I wrote an article about Design Thinking. ‘Everyone is a fucking designer’ shows how you can create something new by using … Read more
I developed a paper that indicates trends in brand development. Today, a brand needs to inspire people, tell stories and create sense. Brand makers need to response to these changes and should experiment with new … Read more
In 2012, I took part as lecturer at the GeekGirlMeetup Berlin. It is a free un-conference on web, start-up and code for girls interested in technology and innovation. ‘How to think like a designer’ was … Read more
For the software company SAP I designed space concepts for their upcoming Innovation Center in Potsdam, Germany. During the project I worked in a multidisciplinary and international team of design thinkers with the aim to … Read more
For the agency WOLF I wrote a study on e-mobility. Focus is the shift in the bicycle market and its effects on branding and design. E-bikes are a good alternative to cars in urban and … Read more