I am Joy, an innovation and design strategist based in Berlin. I like to rethink, design and optimize things, products, brands, interactions, services and processes following a user-driven approach.

WORK Magazin

An article on design thinking

For the very first issue of WORK – Magazin für kreatives Arbeiten und Leben I wrote an article about Design Thinking. ‘Everyone is a fucking designer’ shows how you can create something new by using … Read more

Future Branding

A paper on the future of branding

I developed a paper that indicates trends in brand development. Today, a brand needs to inspire people, tell stories and create sense. Brand makers need to response to these changes and should experiment with new … Read more


A lecture on user-centered design

In 2012, I took part as lecturer at the GeekGirlMeetup Berlin. It is a free un-conference on web, start-up and code for girls interested in technology and innovation. ‘How to think like a designer’ was … Read more

Space Concepts

A project on user-centered working environments

For the software company SAP I designed space concepts for their upcoming Innovation Center in Potsdam, Germany. During the project I worked in a multidisciplinary and international team of design thinkers with the aim to … Read more